Facebook Mobile Advertising Disappoints Wall Street
More bad news for Facebook. A mobile ad bubble was believed to be a sure-fire bet for investors on Wall Street. Facebook, however failed to meet Fourth-quarter expectations resulting in another opening drop for Facebook.
Facebook Ads Are Failing To Impress
(Reuters) – Shares of Facebook Inc were set to open 7 percent lower on Thursday as a surge in fourth-quarter mobile advertising revenue failed to live up to Wall Street’s high expectations.
Three brokerages downgraded the stock of the No. 1 social network, which has struggled to develop a full-fledged mobile advertising business.
Facebook has long established itself as one of the most important websites, but investors have worried that until the company’s mobile advertising strategy takes off, revenue growth will remain shaky.